Tuesday, 21 May 2013

Group buying websites leveraging the power of collective bargaining


It was around ten years ago when we have wirnessed the first ever Group buying concept being introduced by an e-commerce start-up called Mercata, This Start-up was healthily funded by Microsoft.

The concept was very simple with the product’s price falling down with every single web-shopper added, but with the course of time, the company had lost it’s good-run owing to the string emergence of the competitors like Amazon.com and others who were the giants even in those times.
Definition :
Group buying sites leverage the power of collective buying concepts, by offering the hot-pick of the day at a very low prices by nominating the minimum number of buyers to buy the product/service to avail the offer within a stipulated time-period.


Retrieval of the Group buying concept :

After few years Group buying concepts have seen their happy retrievals in the form of the Group buying script websites, like Groupon, Livingsocial and few many . And this sites have emerged to cater to the the needs of the budget-conscious consumers in these times of weak-economies by offering huge discounts in the name of deals and offers.

We can witness these websites offering huge discounts on the most wanted and hot pick items everyday, and leverage the power of discount sales immensely.

While such deals may be carried out in the light of closing-stock sales or the end-of season sales or it may be an attempt to boost the publicity for small businesses(which is the case on many occasions).

How it works?

When the subscribers get attracted to a particular product/service on any Group buying website, then he/she will make the payment details online and then await the Deal to get tipped by getting the set buyers for the Deal, within the stipulated period of time. And once the Deal gets tipped all the buyers will get their products at the promised discount prices.

You can expect the Groupdeal offers for the major products like;
  1. Restaurants,
  2. Saloons,
  3. Men’s and women’s accessories,
  4. And now a days even on Travel hubs.
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Top ten Group buying websites :

As of 2012 we can witness the below sites as the the ‘Top ten group buying’ websites all in their hierarchical order;
  1. LivingSocial
  2. Dealster
  3. BuyWithMe
  4. Groupon
  5. SocialBuy
  6. HomeRun
  7. DealOn
  8. TownHog
  9. MyDailyThread
  10. Yipit.

Monday, 20 May 2013

A Strategic Way To Offer Products And Services At A Very High Discounts


Collective buying, also known as Group buying, offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase.

Collective buying for the online shops

Of-late Collective buying websites are paving off the major retail-outlet’s discount claim’s. The Collective buying websites offer ‘Deal of the day’ or ‘the best deal offers’ and attract a bunch of buyers and letting the deal to get tipped only when it gets the set number of buyers. These buyers will be provided with a discount coupon which they can use to avail discount at physical outlets or use these coupon codes to slash and avail the discounts online.

To day we can witness more than 1000′s of online Collective buying websites, and few best among the lot are;
  1. Groupon,
  2. Livingsocial,
  3. Gilt city(Gilt Collective’s),
  4. Dealster,
  5. SocialBuy,
  6. Dealon.
Groupon
Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. Groupon has established a strangle hold over many shoppers by guarantying them for a promised crowd(buyers).
Today we have seen hundreds of sites mimicing the Groupon website, and these products call themselves as the Groupon Clones.

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How it works?

When the subscribers get attracted to a particular product/service on any Collective buying website, then he/she will make the payment details online and then await the Deal to get tipped by getting the set buyers for the Deal, within the stipulated period of time. And once the Deal gets tipped all the buyers will get their products at the promised discount prices.

You can expect the Groupdeal offers for the major products like;
  1. Restaurant's,
  2. Saloons,
  3. Men’s and women’s accessories,
  4. And now a days even on Travel hubs.

Power-pact facts

An industry research report tracking the Australian Group-buying sector has expected the Collective-buying sales to reach $1billion by 2016. Even so, the predicted growth will depend on continued innovation, and in particular on adapting daily deals and Collective-buying.
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  • According to independent data provider, Groupon’s gross billings for October 2011 increased 1.5% to $147 million from $144 million in September 2011.
  • In 2011, LivingSocial completed a $400 million round of funding valuing LivingSocial at $3 billion.

 


Friday, 17 May 2013

Basic Concepts And Varieties Of Using Groupon Clone


Discount is a word which brings a million dollar smile on every face. Every citizen wants an economical solution to buy various goods and services. This demand is shaped into a new concept of daily deals.

You must have heard about Groupon, a company which was responsible inventing the "group buying" concept. Using Groupon concept many websites have launched today and they are generating a huge amount of money.

Many websites use the same concept. In today’s web world internet users always need a new variety in a concept. So let's see how the group on the concept innovates in various ways.



A Group buying site for non tangible products:

There are many websites for tangible products, but we rarely find a Groupon clone website for a non tangible product like e-books, mp3 files, video shows, TV shows, online newspaper, magazines, etc.

Any intangible provider can post a deal. A group of people needs to buy the deal posted by the provider. Many websites like Amazon, eBay sell various types of non tangible products. It is a great area to focus on.

A Group Buying website for gamers :

Most of the group buying website, do not give more emphasis on gamers. The field of gaming is the most important niche. Almost 70% of American citizens are gamers, 56% of men play games and 44% of women play games and this industry has revenue of about 10.5 billion dollars.

These are some of the motivating facts to build a Groupon clone for gamers. There are more than 100 gaming companies some of them are Nintendo, Sony, Microsoft, Wii, THQ, etc. These companies want to sell their gaming consoles as well as their gaming console and hardware.

So use this opportunity and build a new Groupon site for gamers.

How to build a Groupon website in a short span of time?      
                                     
There are many mechanisms to build a website, but the easiest method to build a website instantly is using clone scripts. The following is the advantages of using a clone script.

• It saves the time of developing and designing a website.
• It saves money and resources for developing a website.
• It has inbuilt features.
• You can launch the website in minutes.
• These websites are user-friendly and SEO friendly.

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Clone scripts are ready-made solutions which are coded, designed and have all the inbuilt features required for launching a website. All you need to do is install it on your server, customize according to your requirements and launch the website.

After the launch of the website, it is very important that you market the website and maintain it as well. We will suggest you that add innovation and create niche specific markets for a particular region and once it gains popularity expands your region.